ABFragrances

Made in: October 2025Premium fragrance cataloguePurpose: Freelance client project

AB Fragrances is a premium perfume catalogue website developed for a modern fragrance brand, designed to present an extensive product range while maintaining high performance, refined aesthetics, and seamless customer engagement.

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Tech Stack

Next.js

Tailwind CSS

TypeScript

Zustand

ADDITIONAL TOOLS

Vercel

Google Search Console

WhatsApp Integration

Instagram Integration

Email Enquiry API

Features

Large-Scale Catalogue Architecture

Structured a large fragrance catalogue into two primary categories and eleven sub-categories for intuitive browsing.

Advanced Search & Filtering

Implemented a weighted search system using Zustand to prioritize branded fragrances, inspired variants, and related results.

Performance & Image Optimization

Optimized image rendering and loading strategies to ensure fast performance despite a heavy product catalogue.

Multi-Channel Enquiry System

Integrated WhatsApp, Instagram, and email enquiry options to simplify customer communication.

SEO & Discoverability

Applied SEO best practices using structured meta tags, semantic headings, and Google Search Console integration.

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Fun Fact

"The project evolved far beyond its original scope with continuous design changes, content updates, and new image requirements — eventually leading to a well-deserved scope revision (and an extra ₹3k 😄)."